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Hampshire Cricket’s free-to-download App, released six months ago, has proved a hit with fans since its spring launch
Hampshire Cricket’s free-to-download App, released six months ago in partnership InCrowd, has proved a hit with fans since its spring launch.
The first of its type in English county cricket, the App was designed to bring Hampshire supporters closer to the action and provide those in attendance at the The Ageas Bowl with an enhanced matchday experience.
The App - already downloaded by more than 17,000 fans – has seen significant engagement with more than 2,300,000 minutes spent on the App and over 1,500,000 page views clocked up in six months.
The App was developed with our fans firmly in mind and we’re delighted to see so many of our supporters utilising it to stay close to everything going on at the Club. We’re looking forward to adding more features and functionality over the coming months ahead of what promises to be another huge year at the The Ageas Bowl in 2020.
Harry Walklin, Hampshire Cricket Head of Marketing
One of the App’s main features is its digital ticketing wallet, developed alongside fan-led technology experts InCrowd and Ticketmaster to deliver a seamless ticketing experience and this feature has proved particularly popular. 17,116 tickets have been accessed via the in-App ticket wallet during the 2019 season while over 25% of those attending England’s two matches at the The Ageas Bowl in 2020 have opted to have their tickets delivered directly to the App.
The mobile ticket wallet also gives fans have the ability to securely forward digital tickets to friends and family across operating systems, supporting the venue’s fight against ticket touts and improving entrance times whilst also offering sustainability benefits through a reduction in printed tickets and postage.
Six months ago, we knew we were about to launch a product that would really change the game for Hampshire Cricket’s avid fans. We are particularly delighted with the significant uptake in the use of the native ticket wallet that is proving itself in providing an efficient and stress-free match day experience, for every fan. We’re really looking forward to continuing to work closely with the excellent team at Hampshire Cricket.
Aidan Cooney, InCrowd CEO
Hampshire fans all over the world have also been able to enjoy live streaming, stats and video highlights of Hampshire matches as well as having access to exclusive content and behind-the-scenes footage.
Two huge player signings – Chris Morris and Nathan Lyon – were both announced first within the App, while supporters attending Hampshire’s Vitality Blast campaign were able to make use of a Fan Cam, powered by innovative Filmily technology, which allowed fans to share their matchday experience and see themselves on Hampshire’s social channels.
We were delighted that Hampshire Cricket opted to utilise our new technology in their App and were thrilled with the number of supporters who made use of the Fan Cam during this summer’s Vitality Blast matches - we’re looking forward to continuing to power the Fan Cam in 2020 and beyond.’
Ian Kenny, Filmily CEO
The App - developed with InCrowd, who work with over twenty high profile organisations and clubs in motorsport, football, cricket and rugby - is a part of the The Ageas Bowl’s digital transformation process to develop a fully-connected stadium following the introduction of giant Samsung LED screens and leading Wi-Fi technology in 2018.
Exciting new functionality and further updates are set to be released ahead of the 2020 season with the Hampshire Cricket App available for free across iOS and Android devices and able to be downloaded by following the links below.
