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The Ageas Bowl, the home of Hampshire Cricket, are hiring for a full-time Marketing Executive.
Job Description
Job Title: Marketing Executive
Reports To: Head of Marketing
Department / Area: Commercial
Location: The Ageas Bowl
Job Purpose
To assist the Head of Marketing in delivering the The Ageas Bowl’s marketing and communications plan. In doing so, day-to-day responsibilities will chart all of the venue’s cricket-related products including; England Internationals, Vitality Blast, Membership, Royal London One-Day Cup and the Kia Super League as well as the venue’s non-cricket products from time-to-time.
Key Responsibilities
Assisting in the delivery of all marketing campaigns and overarching marketing plan
Develop, execute and report on email and CRM campaigns
Regular liaison with retained CRM & Insight partner to ensure efficient use of data and GDPR-compliance
Regular liaison with other partners and retained agencies – i.e. print, digital, Ticketmaster - to optimise output and ROI
Support web development and content creation/maintenance across all relevant websites and online platforms
Deliver, execute and report on above and below the line advertising activities for all appropriate products e.g. outdoor, print, radio / paid search, paid social media, SEO
Produce and appropriately disseminate strong content to raise awareness of and generate interest in all appropriate products – England Internationals, Vitality Blast, Membership etc.
Identify, agree and deliver third party reciprocal marketing partnerships to extend the The Ageas Bowl’s reach and increase awareness of venue and its offering
Compilation of appropriate design briefs for Graphic Designer ahead of collaborative working to point of collateral sign-off
Assist with the planning, delivery and evaluation of matchday/eventday marketing activities, including data capture projects and competitions
Developing and maintaining in-venue marketing collateral and sites – including, but not limited to; poster sites, banner sites and permanent signage
Other duties as required. The nature of which will be defined and dictated by the changing requirements of the business.
Key Contacts
Internal
Head of Marketing / Commercial Department / Head of Ticketing and Membership / Ticket Office / Operations Department / Catering & Events Department / Hilton Southampton – The Ageas Bowl Commercial Team / Hampshire Cricket Board
External
Digital Agency / CRM Agency / Print Agency / Paid for Media / Brand Teams & Third Parties – e.g. ECB / Club Photographer / Venue Sponsors & Partners
Skills & Competencies
An appropriate undergraduate degree
A minimum of two to three years’ experience in a similar position/role
A passion for customer service and delivery
Excellent administrative and copywriting skills
Superb attention to detail
High levels of organisation and efficiency
Exceptional written and verbal communication skills
Product knowledge
An understanding of sport, leisure and hospitality industries
Key team player. The ability to work as a member of a dynamic team but with the confidence to work alone if required
Excellent time management and the ability to work to tight deadlines
Find out more about what's on the cricketing calendar at Utilita Bowl this season, including matches from Hampshire, Southern Vipers, Southern Brave, and England Cricket
