Cricket Unleashed

10% of players and 15% of volunteers lost to the game - those are key issues identified since 2013 in ECB's National Cricket Playing Survey.  Players have consistently said that the game takes too long and finishes too late.

Club players and volunteers shared their ideas to retain current players, welcome back lost players and to attract new players in four Hampshire Cricket Unleashed roadshows up and down the county:

  • Start / end matches earlier  
  • Fewer overs at lower level 
  • Less travel / smaller leagues 
  • Rule flexibility 
  • Wrong people at AGMs

Cricket Unleashed working as one team


  • 2017 (Oct) All Stars Roadshow at The Ageas confirmed to announce All Stars year 2 plans and junior formats pilot
  • 2017 (Sep) Working Party in discussion with ECB and leagues on restructure and other proposals - "It's vital that players ensure THEIR views are represented by those voting at AGMs"
  • 2017 (Aug)  Working Party shares #MyHantsGameDay survey results with leagues, clubs, players and audience of 200 at The Ageas
  • 2017 (Aug) 35 teams - 10% - have now dropped out of the Hampshire Cricket League since start of 2016 season
  • 2017 (Jul) #MyHantsGameDay survey launched by Working Party
  • 2017 (Ju) Women's Softball Festivals enhance Hampshire's W10 women's club programme
  • 2017 (May) All Stars begins - #BigMoments for 1500 5-8 year olds in Hampshire and 37,000 in England and Wales
  • 2017 (May) Call to abolish teas goes viral sparking wide ranging discussion and player poll
  • 2017 (May) Matt Dwyer ECB Participation and Growth director presents update at Hampshire Cricket Unleashed stakeholder day at The Ageas Bowl
  • 2017 (Apr) 27 teams have dropped out of the league since start of 2016 season prompting big debate on social media
  • 2017 (Feb) All Stars Cricket is launched, 50 centres at Hampshire clubs
  • 2017 (Feb) Clubs and Leagues Forum (leagues, officials, cricket board) sets up Working Party to Make Change Happen
  • 2017 (Feb) Hampshire Cricket League AGM passes majority voting but rejects many other changes
  • 2016 (Dec) Hampshire Cricket League surveys clubs supported by twitter player polls
  • 2016 (Oct) Hampshire Cricket Unleashed roadshows set priorities
  • 2016 (Jul) 543 Hampshire responses to annual National Cricket Playing Survey
  • 2016 (Jun) Matt Dwyer introduces Cricket Unleashed at Hampshire Cricket stakeholder day at The Ageas Bowl
  • 2016 Cricket Unleashed ECB's 5 year growth strategy published
  • 2015 Get The Game On campaign including League Blueprint launched
  • 2014 1500 Hampshire responses to National Cricket Playing Survey
  • 2013 ECB's annual National Cricket Playing Survey launched

Cricket Unleashed stumps


Cricket Unleashed grew out of substantial consultation and is a growth strategy designed by the game, for the game.  Its aim is to get a bat and ball into more hands and engage, excite and improve the game for the next generation.  Read the whole strategy at